Compare legal limits, fees and the true cost of small loans in your state before you talk to any lender. Compare legal limits, fees and the true cost of small loans in your state.
Payday Loan Stores in Wisconsin
230 payday, installment and title loan stores of 12 chains operate in 67 cities and towns across Wisconsin — 3.9 stores per 100,000 residents, compared with 2.6 nationwide.
- Loan stores
- 230
- Store chains
- 12
- Stores per 100k people
- 3.9
- Bank branches
- 1,651
- Median household income
- $78,208
- Poverty rate
- 10.8%
Loan stores by city in Wisconsin
Pick a city for the full list of stores with addresses, phone numbers and hours, or scroll down for the smaller towns.
Loan store chains in Wisconsin
| Lender | Stores in WI | Cities | Website |
|---|---|---|---|
| Security Finance | 44 | 43 | securityfinance.com |
| Check 'n Go | 41 | 34 | checkngo.com |
| OneMain Financial | 28 | 23 | onemainfinancial.com |
| Cash Store | 23 | 21 | cashstore.com |
| Dollar Loan Center | 19 | 14 | dontbebroke.com |
| Check Into Cash | 18 | 18 | checkintocash.com |
| Advance America | 16 | 15 | advanceamerica.net |
| Lendmark Financial Services | 15 | 15 | lendmarkfinancial.com |
| Mariner Finance | 11 | 11 | marinerfinance.com |
| TitleMax | 11 | 9 | titlemax.com |
| loanDepot | 3 | 3 | loandepot.com |
| ACE Cash Express | 1 | 1 | acecashexpress.com |
Where loan stores cluster in Wisconsin
Cities ranked by loan stores per 100,000 residents, with local median household income and poverty rate. Statewide: 3.9 stores per 100k, median income $78,208.
| City | Stores | Per 100k people | Median income | Poverty rate | Biggest chain |
|---|---|---|---|---|---|
| Oshkosh | 9 | 11.1 | $71,883 | 13.8% | Dollar Loan Center |
| Fond Du Lac | 7 | 11.0 | $68,638 | 10.3% | Dollar Loan Center |
| Sheboygan | 7 | 10.8 | $67,541 | 10.1% | Dollar Loan Center |
| Wausau | 6 | 10.6 | $67,991 | 11.7% | Cash Store |
| Janesville | 7 | 9.5 | $72,907 | 9.7% | Advance America |
| Appleton | 11 | 8.8 | $82,431 | 7.0% | Dollar Loan Center |
| Kenosha | 9 | 8.0 | $71,200 | 13.4% | Advance America |
| Green Bay | 12 | 6.4 | $76,251 | 11.7% | Cash Store |
| La Crosse | 4 | 6.2 | $57,800 | 19.0% | Check 'n Go |
| Eau Claire | 5 | 5.9 | $70,093 | 12.3% | Check 'n Go |
| Racine | 7 | 5.5 | $67,844 | 13.0% | Dollar Loan Center |
| Waukesha | 4 | 4.2 | $91,007 | 8.5% | Check 'n Go |
| Madison | 11 | 3.6 | $76,348 | 16.9% | Check 'n Go |
| Milwaukee | 17 | 2.2 | $61,330 | 19.4% | Check 'n Go |
Loan stores in smaller towns of Wisconsin
Other cities and towns in Wisconsin with loan stores, and the number of stores in each.
- Antigo 1
- Baraboo 3
- Beaver Dam 5
- Beloit 4
- Brookfield 2
- Burlington 1
- Chippewa Falls 2
- Crandon 1
- Delavan 4
- Elkhorn 1
- Fort Atkinson 1
- Franklin 1
- Germantown 1
- Greendale 1
- Hales Corners 1
- Hartford 1
- Hudson 4
- Kimberly 1
- Manitowoc 6
- Marinette 4
- Marshfield 3
- Menomonee Falls 1
- Menomonie 3
- Merrill 1
- Middleton 2
- Monroe 2
- Neenah 2
- New London 1
- New Richmond 2
- Oak Creek 1
- Onalaska 2
- Platteville 2
- Plover 3
- Portage 3
- Prairie Du Chien 1
- Rhinelander 2
- Rice Lake 4
- Richland Center 1
- Ripon 1
- Rothschild 2
- Schofield 2
- Shawano 3
- Sparta 2
- Stevens Point 2
- Sturtevant 1
- Sun Prairie 2
- Superior 2
- Tomah 1
- Two Rivers 1
- Watertown 2
- Wautoma 1
- West Bend 7
- Wisconsin Rapids 4
Loan stores: storefront locations of major payday, installment and title lenders; online-only lenders and small independent stores are not included. Population, income and poverty: U.S. Census Bureau, American Community Survey.